Consolidated Container Company Helps Ensure Naked® Juice Has Nothing to Hide™

ATLANTA, GA – March 14, 2006

Consumers nationwide are clamoring for all-natural Naked® Juice. Founded and first marketed “towel-to-towel” on the beaches of Santa Monica in 1983, demand for Naked Juice has soared. The super-premium juice promises a pound of fresh fruit in each 15.2 ounce bottle, no added sugar, no preservatives. And people can’t get enough. According to IRI data, Naked Juice’s sales have increased 37.5% versus a year ago which outpaces the category growth (35.2% over the same time period).

Executives at the company considered alternatives for exporting the Southern California goodness to meet the demands of consumers nationwide. “Our dilemma was meeting the growing demand while keeping the promise of the Naked brand,” explains Kimber Ward, Director of Marketing. “The challenge of providing a fresh product, without preservatives, nationwide is considerable. We couldn’t change the product, but at the same time, needed to ensure the same great experience – whether you get Naked® Juice in Malibu or Maryland.”

How does Naked Juice keep its brand’s promise while continuing to grow beyond its native market? This leader in the rapidly growing super-premium juice market turned to another leader, Consolidated Container Company (“CCC”), for the solution. “We custom-designed Lamicon™ bottles for the company,” said Jerry Sieger, Consolidated Container Western Regional Manager. “These multi-layer bottles ensure product quality naturally, without the need for preservatives.”

“CCC’s Lamicon™ multi-layer bottle provides an internal oxygen barrier, slowing oxygen transmission from the environment into the product and protecting freshness, nutrition, and flavor,” explains Wayne Barron, Director of Development for Consolidated Container Company. “Beyond custom design, our Lamicon™ multi-layer capabilities are a good example of how CCC brings expertise and capabilities together to solve unique customer needs.”

About The Naked® Juice Company Naked Juice’s all-natural Just Juices, 100 percent fruit juice smoothies, and protein smoothies are made from the best bare-naked fruits with no added sugar, preservatives, artificial colors or flavors. Its pure, nutritional product line is sold in supermarkets, club stores, health food stores, and neighborhood markets throughout the nation. For more information about where to purchase Naked Juice, visit www.nakedjuice.com.

About Consolidated Container Company Consolidated Container Company is a leading North American developer, manufacturer and marketer of plastic bottles for many leading consumer products and beverage companies. CCC has long-term customer relationships with leading companies including Coca-Cola, Colgate-Palmolive, Dean Foods, Kroger, Nestle, Procter & Gamble, Quaker Oats, Reckitt-Benckiser, and The Scotts Company. CCC serves its customers with a wide range of manufacturing capabilities and services through a network of 57 strategically located manufacturing facilities in the United States, Canada and Mexico, and a research, development and engineering center located in Atlanta, Georgia.

Consolidated Container Company LLC
Contact: Gina Haines, 678-742-4600

The Naked Juice Company
Contact: Rachel Kenney, 626-812-6022